Your email database is the lifeblood of your business. Guard and nurture it carefully. Employees may come and go but make sure accounts are in the business name. Keep your passwords save and secure.
Archive | Blog Posts
Think Before You Send
January 31, 2011
Think before you send. They just keep coming. Unsolicited emails from people who want me to sign up for their email about their coaching service, business reinvention seminar, special offers for those group buying programs, yoga classes, webinars promising to make my business shine and so many more.
No one reads those comments
June 11, 2010
No one reads those comments. Never under estimate the power of the on-line community to impact your business.
Help! We need a bigger list!
April 15, 2010
The drama continues. Email is not a numbers game. Thousands of email addresses from a list broker will not get the results. It’s not the number of people on your list, but who is on your list.
Can’t we just blast out to our entire database?
April 11, 2010
Email is still one of the most tried and true ways to reach customers and generate a healthy ROI with a small investment. Misused, it can create more bad will and harm a company’s reputation.
An Email Success Story from Down on the Farm
March 12, 2010
As email marketing evolves, budgets have become bigger, the tools and reports become more sophisticated, but it is important to remember that content still remains king. Carol Ann Sayle has produced the very successful “News of the Farm” since 1997 and has some valuable lessons for email marketers.
A Quick Guide to Email.
February 11, 2010
Email done right can be the perfect way to stay in touch with your customers or community. A quick guide to email. What is your email reputation?
How can two post cards provide $1 million in new revenue?
January 27, 2010
A two post card campaign created $1 million dollars in revenue.
What are the three most common mistakes companies make when it comes to direct mail and CRM?
January 4, 2010
The three most common mistakes companies make with direct mail and CRM.
Is your direct mail on their desk or in their trash?
December 29, 2009
Is your direct mail on their desk or in their trash? Use CRM to reach your customers and fish where the fish are.