Comments for McCray & Company http://www.mccrayandco.com Tue, 09 Aug 2011 06:41:54 +0000 hourly 1 http://wordpress.org/?v= Comment on Think Before You Send by coaching ninjas http://www.mccrayandco.com/2011/01/think-before-you-send/comment-page-1/#comment-868 coaching ninjas Tue, 09 Aug 2011 06:41:54 +0000 http://www.mccrayandco.com/?p=179#comment-868 whoah this blog is magnificent i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this information, you could help them greatly. whoah this blog is magnificent i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this information, you could help them greatly.

]]> Comment on Think Before You Send by Cynthia http://www.mccrayandco.com/2011/01/think-before-you-send/comment-page-1/#comment-788 Cynthia Tue, 08 Feb 2011 18:51:05 +0000 http://www.mccrayandco.com/?p=179#comment-788 Interesting. Thanks, Marilyn. I just responded to an evite to a networking event from a therapist and the very next day received her newsletter. I get between 10 and 15 newsletters from various people and really do not have time to read them. I would like to opt in at my choice instead of opting out after the fact. Thanks for your insights and info. Interesting. Thanks, Marilyn. I just responded to an evite to a networking event from a therapist and the very next day received her newsletter. I get between 10 and 15 newsletters from various people and really do not have time to read them. I would like to opt in at my choice instead of opting out after the fact. Thanks for your insights and info.

]]> Comment on An Email Success Story from Down on the Farm by Amanda Byrom http://www.mccrayandco.com/2010/03/an-email-success-story-from-down-on-the-farm/comment-page-1/#comment-780 Amanda Byrom Mon, 17 Jan 2011 15:15:53 +0000 http://www.mccrayandco.com/?p=135#comment-780 I used to frequent Boggy Creek Farm when I lived in Austin. What a delightful family and farm! I even did a short documentary over the slow food movement and local eating. They were so gracious to let me film and as I did, I grew addicted to their food and have been a lover of local foods every since. Thanks for using them as an example- they are a shining beacon to the local food movement, and apparently in marketing as well! Can't wait to visit again! I used to frequent Boggy Creek Farm when I lived in Austin. What a delightful family and farm! I even did a short documentary over the slow food movement and local eating. They were so gracious to let me film and as I did, I grew addicted to their food and have been a lover of local foods every since. Thanks for using them as an example- they are a shining beacon to the local food movement, and apparently in marketing as well! Can’t wait to visit again!

]]> Comment on Is your direct mail on their desk or in their trash? by Emily http://www.mccrayandco.com/2009/12/is-your-direct-mail-on-their-desk-or-in-their-trash/comment-page-1/#comment-337 Emily Tue, 01 Jun 2010 10:19:24 +0000 http://www.mccrayandco.com/?p=97#comment-337 Marilyn, you nailed it with your question on refining knowledge of our customers. The CRM is just a tool...if we don't collect and maintain important information on our customers and prospects, then that's our failure. My one tip for success is to remember that direct mail is one channel in a multichannel marketing plan. Along with a compelling Ask, build touch points in the direct mail that guide individuals to not only make contact offline (through phone) but also through special URLs that help complete a circuit into the online CRM. Marilyn, you nailed it with your question on refining knowledge of our customers. The CRM is just a tool…if we don’t collect and maintain important information on our customers and prospects, then that’s our failure.

My one tip for success is to remember that direct mail is one channel in a multichannel marketing plan. Along with a compelling Ask, build touch points in the direct mail that guide individuals to not only make contact offline (through phone) but also through special URLs that help complete a circuit into the online CRM.

]]> Comment on What are the three most common mistakes companies make when it comes to direct mail and CRM? by mmccray http://www.mccrayandco.com/2010/01/what-are-the-three-most-common-mistakes-companies-make-when-it-comes-to-direct-mail-and-crm/comment-page-1/#comment-97 mmccray Sun, 11 Apr 2010 12:04:26 +0000 http://www.mccrayandco.com/?p=103#comment-97 We have added an RSS feature. We have added an RSS feature.

]]> Comment on Is your direct mail on their desk or in their trash? by mmccray http://www.mccrayandco.com/2009/12/is-your-direct-mail-on-their-desk-or-in-their-trash/comment-page-1/#comment-48 mmccray Thu, 18 Mar 2010 20:30:50 +0000 http://www.mccrayandco.com/?p=97#comment-48 The layout was designed for me. The layout was designed for me.

]]> Comment on What are the three most common mistakes companies make when it comes to direct mail and CRM? by mmccray http://www.mccrayandco.com/2010/01/what-are-the-three-most-common-mistakes-companies-make-when-it-comes-to-direct-mail-and-crm/comment-page-1/#comment-39 mmccray Thu, 11 Mar 2010 03:57:19 +0000 http://www.mccrayandco.com/?p=103#comment-39 These examples are from real marketing campaigns I have worked on. These examples are from real marketing campaigns I have worked on.

]]> Comment on A Quick Guide to Email. by Craig Swanson http://www.mccrayandco.com/2010/02/a-quick-guide-to-email/comment-page-1/#comment-21 Craig Swanson Wed, 17 Feb 2010 15:16:28 +0000 http://www.mccrayandco.com/?p=116#comment-21 Great tips, Marilyn. Great tips, Marilyn.

]]> Comment on A Quick Guide to Email. by Julie Tereshchuk http://www.mccrayandco.com/2010/02/a-quick-guide-to-email/comment-page-1/#comment-19 Julie Tereshchuk Thu, 11 Feb 2010 20:48:23 +0000 http://www.mccrayandco.com/?p=116#comment-19 Well said, Marilyn. Well said, Marilyn.

]]> Comment on Is your direct mail on their desk or in their trash? by Chris Bailey http://www.mccrayandco.com/2009/12/is-your-direct-mail-on-their-desk-or-in-their-trash/comment-page-1/#comment-4 Chris Bailey Tue, 29 Dec 2009 19:48:18 +0000 http://www.mccrayandco.com/?p=97#comment-4 Marilyn, you nailed it with your question on refining knowledge of our customers. The CRM is just a tool...if we don't collect and maintain important information on our customers and prospects, then that's our failure. My one tip for success is to remember that direct mail is one channel in a multichannel marketing plan. Along with a compelling Ask, build touch points in the direct mail that guide individuals to not only make contact offline (through phone) but also through special URLs that help complete a circuit into the online CRM. Marilyn, you nailed it with your question on refining knowledge of our customers. The CRM is just a tool…if we don’t collect and maintain important information on our customers and prospects, then that’s our failure.

My one tip for success is to remember that direct mail is one channel in a multichannel marketing plan. Along with a compelling Ask, build touch points in the direct mail that guide individuals to not only make contact offline (through phone) but also through special URLs that help complete a circuit into the online CRM.

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