Your email database is the lifeblood of your business. Guard and nurture it carefully. Employees may come and go but make sure accounts are in the business name. Keep your passwords save and secure.
Think before you send. They just keep coming. Unsolicited emails from people who want me to sign up for their email about their coaching service, business reinvention seminar, special offers for those group buying programs, yoga classes, webinars promising to make my business shine and so many more.
No one reads those comments. Never under estimate the power of the on-line community to impact your business.
The drama continues. Email is not a numbers game. Thousands of email addresses from a list broker will not get the results. It’s not the number of people on your list, but who is on your list.
Email is still one of the most tried and true ways to reach customers and generate a healthy ROI with a small investment. Misused, it can create more bad will and harm a company’s reputation.
As email marketing evolves, budgets have become bigger, the tools and reports become more sophisticated, but it is important to remember that content still remains king. Carol Ann Sayle has produced the very successful “News of the Farm” since 1997 and has some valuable lessons for email marketers.
Email done right can be the perfect way to stay in touch with your customers or community. A quick guide to email. What is your email reputation?
A two post card campaign created $1 million dollars in revenue.
The three most common mistakes companies make with direct mail and CRM.
Is your direct mail on their desk or in their trash? Use CRM to reach your customers and fish where the fish are.