I started in marketing communications in a graduate program for museum practice. I had the good fortune to work with the marketing and communications departments of a major corporate sponsor where I learned the importance of really getting to know your audience and how best to speak to them. This was an excellent foundation for my marketing communications career. I’ve had the pleasure of working with arts organization, hospitality, companies from other industries and Fortune 500 corporations. I founded McCray & Company to make all aspects of marketing, PR and social media available to companies and organizations that want to increase visibility and drive revenue. These posts will focus on best practices, case studies and other topics of interest. Experts in various disciplines will also share their knowledge. I hope you’ll visit often and join our discussion of what makes up a successful marketing effort.